News & Opinions

Big Data, Data Visualisation and More Digital Highlights

This latest issue of Digital Highlights features a selection of the most striking messages from the Fleishman Hillard digital team of the past month. These include:

  • New roles for PR professionals
  • Big data trend and new forms of data visualisation
  • Pfizer hacked on Facebook and the debate concerning the security of Facebook
  • Once again, plenty of Google+

Plus lots of other things that have come to our attention over the past weeks. We hope you enjoy it!

Facts on and impact of the digital society
Did you know that deafness amongst American teenagers has doubled since 1985? Or that Apple sells 7% of all mobile telephones but actually pockets 57% of the profit in that category? Or that more eBooks are bought in the US now than paperbacks? A clear overview of the facts on and impact of a constantly digitalising society.

Talking with print
Talking about digitalisation, see how this fantastic application of QR (Quick Response) codes makes it possible to talk to your newspaper. In Asia, in particular, QR codes are commonly used for the interaction between mobile and print, in particular. In the Netherlands there are still relatively few good applications, but they are worth mentioning.

Checklist for the future PR profession
The changing environment demands changes in the nature of the PR function. Some time ago, Deirdre Breakenridge wrote the book Putting the Public Back in Public elations. In this article she now sets out a number of new roles for PR professionals. Read on and find out how ready you are for the future of the PR profession.

The risks of dating through Facebook
These days, the risks of the Internet are not limited to viruses and damage to your computer alone. Hear how a supermarket owner was gradually taken in, only to be held up and robbed.

Nobody can have missed the fact that Obama has been having a hard time but it may be less commonly know that his digital strategy is also under fire. In his battle to raise the debt ceiling, Obama has used Twitter to call for pressure on congress members to vote for the law. Read how that has backfired for Obama, resulting in the hashtag #fuckyouwashington.

IE users have a lower IQ
People who use Internet Explorer as a browser have a lower IQ than users of other browsers. Read here how you can turn the whole world upside down with one simple press release.

The average age of social media users is rising
If you think that social media is the domain of young people, then you are mistaken. Enormous growth is causing the average age of various social networks to soar.

Who are your followers following?
An interesting discussion concerning who actually owns followers. Do you own them personally or, if you work in a public function, is it the company you work for? Dell, for example, has solved the issue by opening Twitter company accounts for every employee, which they have to return when they leave the company.

Poor security of Facebook page prompts discussion
An interesting discussion on the security of Facebook: a Facebook page is easy to hack, as Pfizer found out. How should you deal with this as a brand and should pharmaceutical companies be on poorly secured platforms such a Facebook, anyway?

Big data & data visualisation

Trend: Big data
With everything being registered these days, data is becoming so complex that we are talking about Big Data. Twitter, with 50 million tweets a day, and Facebook with 1.5 billion daily updates, are generating a new trend of more information than ever before.

Tool for Infographics
In response to the Big Data trend there are more and more visual applications for facilitating the processing and provision of data. One of those tools is , aimed at producing and sharing infographics. Apart from being a good tool, it is therefore also a good source of infographics.

Data visualisation
Finally, check out these two film clips on data visualisation and watch slightly nutty professor Hans Rosling demonstrate a different way of presenting mega-complex data.


How do journalists use G+?
After the initial introduction of G+ and its massive news coverage, things have gone quiet and it is now time for more contentual reporting. Read the informative article on how journalists use G+.

What LinkedIn CEO Jeff Weiner is missing about Google+
Naturally, the CEO of LinkedIn also has something to say about Google+.
There is a good chance that Google+ will be used more frequently as a social browsing experience where your friends are always close to hand!

Facebook vs. Twitter vs. LinkedIn vs. Google+
A blog discussing all the strengths and weakness of the social networks.

Do Social Networks Really Compete? Google+ Vs. LinkedIn, Round One
And more comparisons between Google+ and LinkedIn. Interestingly enough, this article explores the rumours doing the rounds about the use of Hangouts by Dell’s customer service. For those who are not yet on Google +: You can make video calls in the hangouts!

101 brilliant bloggers talk about Google+
If you want to really find out about Google+ in depth. This website has selected the best blogs and categorised them by subject: From how to posts to news on circles and from business to SEO. A number of extremely good blogs are featured.


Journalists and PR see each other increasingly as sparring partners
Research by the UVA has shown that, thanks to new medial, journalists and PR professionals understand each other better and are more frequently interacting.
The striking conclusion is that the transparent character of the Internet means journalists see PR professionals as more trustworthy. They know each other through Twitter or through each other’s blog, for example. That increases confidence. So… for all of you who are not yet active on Twitter and those who are not following any journalists: get on with it!

Content strategy & community management

Do brands actually listen to their fans?
Social Embassy conducted a survey into the 15 biggest Dutch-language brands on Facebook. The content and interaction, in particular, were analysed. It turned out that the issues brands most often discuss are not those the community is discussing.

Are we killing our customers with engagement?
Following on from that research, this article discusses the fact that every brand now has a Facebook page (primarily because agencies have told them to get one). In general, though, the wrong issues are discussed under the guise of engagement with fans. ‘Customers aren’t beating down the doors of businesses begging them, “engage with me, please!’

How Facebook forces gradual engagement
Most company Facebook pages are built up by attracting fans by means of give-aways and a generous advertising budget. This article explains how a Facebook page can be set up gradually, without these tools, but with good content.