From Broadcast to Social Business: where does your company stand?
Fleishman Hillard was recently approached by SRM to organise a guru session on Social Media. With over 11 years of practical experience in digital communications, our digital strategist David Wolff sketched an image of the current field of play and the implications of social media on the communications sector. This outline, rich in practical examples and tips, received such a positive response, that it feels naturally to us to share a comparable session with our customers and contacts.
You are thus invited to our offices in Amstelveen on 12 July or 25 August. The sessions, which are from 15.30 to 17.30 hours, are followed by an opportunity for reflection while enjoying a snack and a drink.
Social media appear to set the contemporary agenda of every communications manager. In these times, when the stock market flotation of LinkedIn and Facebook stir up memories of the Internet bubble and subsequent crash at the start of this century, it is no wonder that communications professionals are looking for the best way to fit social media within their overall communications strategy. Now with social media experts springing up all over the place, a new wave of change spilling through the communications sector, and brands – but certainly also agencies – under pressure to redefine their strategy, the time is ripe for a sound benchmark.
After a heady initial phase of experimentation with social media, it is time to take a deep breath and reflect: where does your organisation stand? Have you taken the right approach? Have you, for example, already translated your business goals into a good social strategy, and how this is supported by your other digital communications? Are you using online content to create value for the fans/followers of your organisation, and how do you measure its success?? Moreover, how is your organisation structured to ensure that the various communications disciplines reinforce one another, and what impact does this have on your organisation. In this session, overflowing with case studies, practical tips and insights, you can map out and assess your current activities and organisational structure surrounding social media. We will look at the steps that are required to effectively embed social technology within the organisation, as well was the consequences that these steps will have organisational structure and culture.
We have scheduled two sessions in the summer period, on 12 July and 25 August. You can now register for free for either of these sessions.
There are 2 ways to register: by sending an e-mail to Grietje Blom or by registering directly via Linkedin for the session on 12 July or 25 August. Both sessions will be held from 15.30 to 17.30 hours at are our offices Amstelveen. Inspiration is guaranteed! We look forward to seeing you at our offices in Amstelveen.